To achieve this goal, the following process was undertaken:

1. Sketch Exploration: An extensive exploration process was conducted through sketching to capture Swenka’s bold and minimalist aesthetic. This creative phase was essential in understanding and distilling the brand’s unique style and vision.

2. Geometric Brand Mark: A minimal geometric brand mark was designed to cleverly integrate the letters “W” and “E” from the brand name. This design approach ensured the mark was simple yet impactful, aligning perfectly with Swenka’s ethos of bold minimalism.