Focusfit is a modern fitness brand designed to inspire strength and growth. With a sleek geometric logo and a cool colour palette, it blends professionalism with positivity, standing out across digital and print platforms.
Passion project
2024
To create a sleek and modern fitness brand identity that reflects strength, energy, and personal growth. The design needed to resonate with a diverse audience, showcasing a professional and approachable feel while using a cool colour palette to evoke trust and calmness.
The project began with a detailed brief to understand the brand’s values, target audience and desired look. Initial concepts were explored through hand-drawn sketches, refining ideas into a clean, geometric logo mark. Careful consideration was given to the typography and colour palette to ensure a harmonious design that would stand out in both digital and print formats.
The resulting logo is a geometric masterpiece, embodying simplicity and precision-key qualities of a fitness journey. The modern, cool colour palette reinforces a sense of trust and professionalism, while the brand imagery exudes positivity and motivation. The design adapts seamlessly across various platforms, from social media graphics to gym merchandise, making Focusfit a dynamic and versatile fitness brand.
COPYRIGHT © KUDACREATES 2024. ALL RIGHTS RESERVED.
