Collaborated with the Southern Insight Research to create a comprehensive brand identity.
2025
The goal was to craft branding and a website for Pathway Pursuits, a recruitment agency connecting young professionals in Zimbabwe and abroad. At the same time, it helps recruiters find top talent. This meant designing the logo, brand colours, patterns, and illustrations while also building the website in WordPress—a fantastic experience overall!
As always, it started with a brief—understanding client goals, preferences, and vision. From there, I hit the drawing board, sketching ideas and refining them through feedback. We explored different concepts until we landed on the perfect solution, ensuring it truly reflected their mission.
The result? A strong and consistent brand identity is seamlessly carried from the website to marketing materials. The design is professional, modern, and engaging, setting the foundation for Pathway Pursuits to grow and connect talent effortlessly.
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