Teamed up with Salt & Pepper to develop its distinctive logo and brand pattern.
Salt & Pepper
2023
The objective was to create a visual identity that reflects the dynamic and vibrant character of the brand while enhancing its recognition and appeal in the competitive catering industry.
1. Circular Badge Logo: A sleek and versatile circular badge logo was designed to align with Salt & Pepper’s energetic and vibrant brand personality. The logo was created to be effective in both black and white and match the brand’s colors, ensuring a strong visual impact across various applications.
2. Custom Pattern Design: A distinctive pattern was created, incorporating elements synonymous with event catering and Salt & Pepper’s brand identity. This custom pattern reflects the essence of their culinary offerings and enhances the brand’s visual storytelling, contributing to a cohesive visual identity.
The new branding solution successfully strengthens their presence in the competitive catering industry, making the brand more memorable and visually compelling to their audience.
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