Collaborated with the Southern Insight Research to create a comprehensive brand identity.
Southern Insight Research Group
2024
The main goal of this project was to create a distinctive and cohesive brand identity for the Southern Insight Research Group (S.I.R.G) that accurately reflects its work, mission and values.
To achieve this goal, a structured design process was followed:
1. Logo Design: The project began with the creation of an iconic and versatile logo that encapsulates the essence of S.I.R.G, ensuring it is instantly recognizable and memorable.
2. Brand Identity Development: A comprehensive brand identity system was developed to ensure a consistent and unified visual representation across all mediums. This included:
•Color Palette: A harmonious set of colors was selected to evoke the right emotional responses and align with S.I.R.G’s brand personality.
•Imagery: A curated collection of images was chosen to resonate with the think tank’s vision and messaging.
•Fonts: Typography was selected to enhance readability and complement the overall brand aesthetic.
•Icons and Patterns: Custom icons and patterns were designed to provide visual consistency and enhance the brand’s visual storytelling.
The new brand identity establishes a strong presence across all mediums, helping S.I.R.G. stand out and connect more effectively with its audience.
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