A project I completed for Thoko, an accessories and fashion boutique celebrating African creativity.
Thoko
2022
The aim was to create a visual identity that reflects the essence of African artistry and craftsmanship, enhancing Thoko’s presence in the local fashion industry.
The project involved the following:
Exploration: I conducted an in-depth exploration of custom marks that reflect Thoko’s unique style. Each mark was thoughtfully designed to capture the spirit of African creativity and craftsmanship, presenting them with options that align with the brand’s vision.
Colour Palette: Inspired by the rich and diverse hues of African culture. The chosen colours are vibrant and dynamic, designed to resonate with Thoko’s target audience and reflect the energetic spirit of the brand.
The collaboration resulted in a cohesive and visually striking brand identity that not only celebrates African creativity but also strengthens Thoko’s market presence
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